SHowbiz101 commenced with a comprehensive workshop held at Alliance Française, hosted by Juliet Ibrahim and Nigerian comedian Phronesis. The event brought together a diverse array of global luminaries and creative industry professionals representing various regions of Africa, Europe, America, and Canada.
Workshop topics included:
- Show versus Business: Speakers delved into the business of music, structure and team formation
- Your Art versus Your Brand: Brand experts and brand representatives discussed the importance of brand and how to build a brand that is attractive to other brands
- Publishing, music distribution, copyright and intellectual property: Speakers discussed the approach to benefitting properly from all these streams of income and how artistes could enroll and get professional help
- Wealth Wellness: How artistes can build financially healthy careers and also maintain work/life balance to deal with the pressures of stardorm.
After the workshop, artises went into a 3 days music production camp that saw all these big music stars and music producers work together in the studio to produce a global EP that would feature the songs that were made at the camp. Artistes & Producers at the camp included:
Victoria Nkong, the president of bridgeAFRIC, commented that the event was a genuine embodiment of the global creative industry converging in one location, and she found the smooth collaborative efforts, networking activities, and the establishment of new relationships to be truly invigorating. The organization is now looking forward with keen interest to the release of the EP and the exploration of the musical collaborations that were developed during this unique gathering.
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