Qantas has released a new ad that promotes getting a Covid-19 vaccine, and it tugs at the heartstrings of Australians longing to travel again.
The ad appeals to those who have been separated from loved ones overseas, showing what the future might offer when vaccination rates are high enough.
Set to Tones and I’s single Fly Away, the spot is part of the airline’s ‘Be Rewarded’ campaign, which offers discounts and incentives to vaccinated customers.
Dr Nick Coatsworth, an infectious diseases physician and Australia’s former deputy chief health officer, who featured in one of the federal government’s original Covid-19 ads, applauded the Qantas spot.
“This is how you get people looking forward to what a vaccinated society looks like,” Coatsworth wrote as he shared the ad on Twitter.
Many praised the ad on social media, with some saying they shed a tear over the scenes of travel and the thought of reuniting with friends and family.
The airline’s campaign is part of a growing trend for the business and arts communities to launch their own pro-vaccination advertising campaigns.
It comes after the Morrison government’s much-maligned offerings, including the “arm yourself” campaign.
Online commenters praised the inclusive representation in the ad. The ad’s writer and director Josh Whiteman responded by saying “that means the world”.
Ads from organisations like the Melbourne Symphony Orchestra promoting vaccines have also been praised online.