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Botswana Strives to Be Tourism Destination of Choice

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Gaborone — Botswana is ready to employ technologies and other possible means to ensure survival and recovery of the tourism industry, post COVID-19.

Speaking during the 2020 Botswana Travel and Tourism virtual Expo (BTTVE) on Thursday in Gaborone, the Minister of Environment, Natural Resources Conservation and Tourism, Ms Philda Kereng said Botswana would strive to continue being a tourism destination of choice.

Ms Kereng hailed the tourism industry for continuing gravitating towards growing and developing tourism by embracing the new normal through digital transformation.

The virtual expo forms part of the Tourism Recovery Plan, through which government aims to boost gradual opening of the tourism sector for both domestic and international markets, she said.

Ms Kereng emphasised that tourism remained the most important sectors in Botswana with a high impact to Gross Domestic Product, employment as well as its direct contribution through its value chain.

She indicated that the tourism industry permeated the socio-economic life of the majority of Batswana, linking all national zones and providing livelihoods to all segments of the population.

She further said it contributed to a wide range of skills transfer and development of new competencies.

Ms Kereng stated that in continuing to observe all set COVID-19 health protocols, government was positive that travel and tourism business would return, grow and flourish.

Regarding the virtual expo, Ms Kereng assured the international tourism operators and agents that everything they expect; the networking, support from suppliers, updates on products and services that continue to make Botswana relevant as a true tourist destination of choice were availed.